
Jennifer Lopez might be a great singer, but when it comes to clothes, she wasn’t that lucky. After sort of letting music behind and starting a designer career, J.Lo. should reconsider that too. Her Sweetface line is far from being a success, so, according to Women’s Wear Daily, she has to shut it down.
She launched this sport line in 2003, but this year things just don’t go very well. The singer, who also has her flagship line,called JLO by Jennifer Lopez, thought that it would be better to just shut it down now and maybe refresh it in the future.
"In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view," the company said in a statement.
This will keep J. Lo. away from the US clothing market, since her JLO collection is currently only sold internationally.
If this could cheer Jennifer up, she should know that she is not the only one closing her collection. Mandy Moore and Lauren Conrad also announced they shut down their clothes business.
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