Bauer has Life & Style. Time Inc.'s People has People StyleWatch. And soon Wenner Media's Us Weekly will have its own fashion spin-off. Despite evidence the faltering economy caused celebrity weeklies' readership to plateau, Jann Wenner is betting a fashion quarterly, launching in the spring, is just what American women want. Inarguably, the demographic's obsession with celebrity style remains; if a trend expert came along and said it was "increasing," we'd believe 'em. So Wenner's bet might be a step in the right direction, given this startling statistic: "[People's] StyleWatch this year raised its guaranteed circulation by 100,000 to 650,000 and now sells more copies on the newsstand than more established fashion monthlies like Elle and Vogue." Then again, Wenner is notorious for being late The Game. He still hasn't bothered to invest much cash in the Internet, purposefully allowing others to blaze the trail (and bleed coffers) figuring out their web strategy, which he'll be more than happy to replicate. He's shown he's willing to cut corners. And when American Media tried leveraging Star's expertise to launch the style book Celebrity Living, it flamed out in spectacular fashion. And let's not forget Wenner's other spin-off attempts. He tried remaking Rolling Stone into a reality show and, well, viewers just loved it, didn't they?

Source: Jossip